Über CzechTourism

Über CzechTourism

Czech Tourism Authority - CzechTourism

HomeÜber CzechTourism
The Czech Republic is a modern and dynamic destination with a rich history and unique natural beauty. The Czech Tourism Authority - CzechTourism is an allowance organization of the Ministry for Regional Development and its goal is the successful presentation of the Czech Republic on the domestic and foreign markets. It uses its central office in the Czech Republic for that as well as its network of foreign offices both in other European countries, including Germany, Great Britain and Spain and in non-European countries, such as China, Brazil and the United States.

Foreign representation

The basic objective of the network of foreign CzechTourism representative agencies is to promote the Czech Republic in the respective markets, build brand awareness of destinations and stimulate the volume of arrivals of foreign visitors to the Czech Republic. CzechTourism agency branches offer a wide range of promotional activities. Their basic tools include campaigns (on-line, print and outdoor), press and excursion tours, road shows, participation in trade fairs, promotional events, organizing presentations and workshops, collaboration with foreign and Czech entities and establishing and developing contacts with strategic partners.

Important partners

Domestic tourist regions, cities, municipalities and businesses are important partners of the agency, and creating a functional network of partners that brings commercial and non-economic benefits for individual partners of the private and public sector is one of the fundamental objectives of the agency.
The main vision of the CzechTourism agency is shaping a new perception of the Czech Republic. It is precisely a change in the perception of tourism by the residents themselves and increasing their brand loyalty to the "Czech Republic" in the context of domestic and incoming tourism that is one of the fundamental objectives of the agency for the coming period.

Apart from the capital city of Prague, which has an exceptional reputation in the world, the aim of the agency is to increase and make more attractive the potential of the less tourist-exposed regions of the Czech Republic, thereby contributing to regional development.
CzechTourism promotes the Czech Republic brand on the domestic and foreign market on several levels. It participates in dozens of domestic and foreign tourism fairs and publishes sets of publications, brochures and maps in several languages attracting visitors to the Czech regions. An important element of promoting the Czech Republic abroad is to introduce tourism potential through press and excursion tours, i.e. trips to the Czech Republic designated for foreign journalists and tour operators. Another agenda is to support major domestic events of both a local and international character. 

Czech Convention Bureau

The promotion of the Czech Republic in the field of congress and incentive tourism on the domestic and foreign market is the mission of the Czech Convention Bureau, closely cooperating with the various regional offices, covering the work of the regions, thus contributing to maximizing the utilization of all the congress potential that the Czech Republic has to offer.

The Tourism Institute of the Czech Republic

Reporting and information services as well as an analysis of the current status and expected development of the tourism market in the Czech Republic is provided by the Tourism Institute of the Czech Republic, which is also part of CzechTourism. The Tourism Institute through collaboration with the public and private sector applies the acquired knowledge into practice, thereby contributing to the development and achievement of the long-term competitiveness of the Czech Republic in the field of tourism.

CzechTourism’s Media Service:

The Czech Republic features on the website of the European Travel Commission (ETC) www.visiteurope.com.

  • The Agency publishes regular press releases communicating the latest tourism, culture and sport news. The press releases can be downloaded free of charge from www.visitczechrepublic.com
  • www.czechspecials.cz is a website focused on traditional Czech gastronomy. The website is available in Czech, English, Russian, German and Polish.
  • CzechTourism organises individual and group press and fam trips for journalists, film crews and tour operators.


Copyright Notice

No part of the text or multimedia information (images, audiovisual recordings or audio recordings) may be reproduced or used in any way without the prior written consent of the operator, which is the Czech Tourism Authority - CzechTourism (hereinafter CzT). The entire content of this website, including the source code, graphic elements, images, texts, graphic surfaces, registered marks and logos, are the work of CzT and subject to copyright, held by CzT, or possibly the work of other persons who assigned the right to the use of the work to CzT and are therefore protected by the laws of the Czech Republic.


This website is administered by CzT with the target of providing the general public with access to information about travelling options in the CR. It aims to provide updated and accurate information. If CzT is notified about errors or discrepancies and if its capabilities so allow, it will try to rectify the faults. However, CzT excludes any and all liability related to the information on this website. This website may contain links to external websites, whose content is beyond any control of CzT, and subsequently it is not liable for their content or accuracy and assumes no responsibility for them.

CzT is a publicly funded organization of the Ministry of Regional Development of the Czech Republic. Any and all legal relationships connected with this website are governed by the laws of the Czech Republic, regardless of all other circumstances.

Protection of Personal Data

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