Prague’s hotel room rates are now similar to those of historically more expensive European destinations and have stormed ahead of those charged by eastern neighbours such as Bratislava and Warsaw. In June, the average daily hotel room rate in Prague was €126, compared to around €140 in Vienna and Berlin. Neighbouring destinations such as Bratislava and Warsaw were well below this figure (with Bratislava reporting €100 and Warsaw €108). In April and May, Prague even outperformed the German capital in its average room rate.
“Prague finds itself on a healthy path forwards and needs to maintain this momentum. Our aim is to steadily strip Prague of its tag as a cheap party destination and, in the future, to compete with other metropolises such as Berlin or Vienna. We cannot charge less for quality services than other destinations, as that will not pay off in the long run. We need to keep investing in the development of tourism,” says Jiří Pospíšil, deputy mayor responsible for culture and tourism.