Press trips 2024:
1.) The Year of Czech Music and the 100th Anniversary of Franz Kafka
June
This year, Czechia is celebrating its rich musical heritage with various events and concerts. You can explore the world of Czech music, learn more about famous composers Smetana and Dvořák, and don't miss the opportunity to experience Franz Kafka's Prague.
2.) Hiking Adventure in Czechia
May
If you're a nature enthusiast and enjoy hiking, then the Krkonoše Mountains are a must-visit destination. Embark on the thrill of hiking along the long-distance Hřebenovka Trail, conquer the highest peak Sněžka, and discover the famous Beer Trail. (only one place left)
3.) Experience Czech Beer Culture
September
Czechia is, simply put, a beer lover’s paradise. While the pale lager - or pilsner - is still king, variety now thrives and many different kinds of beer are brewed here. Learn about the beer culture in Prague and northern Bohemia, and visit the famous hop town of Žatec, which was added to the UNESCO World Heritage List last year.
4.) Discover Czechia by train
October/November
Enjoy the comfort of train travel while exploring the diverse landscapes of Czechia. Take in stunning views from your seat as you traverse through different regions of the country.
5.) Individual Press trips
Highlighting different regions and showcasing Czechia’s astounding variety of experiences
Our criteria:
Please contact us well in advance, preferably at least two months prior to the trip
You have an agreement with the invited media on publishing editorial content on the Czech Republic
The article/show will be published within 12 months of the visit, or at its earliest convenience
The circulation/readership/viewers and advertising value are measured by an official media survey
The readership/viewer profile matches the target group of CzechTourism – modern, open-minded people with a high sense of social responsibility
You represent media from our target markets: Sweden, Denmark, Finland, Norway
You represent an outlet that focuses on travel, lifestyle, food or design daily/weekly newspaper, tv, film, radio or online platform
We are able to help you with the following:
Accurate information on regions, destinations, activities, places to stay, people to meet, etc.
Itinerary based on the theme of your article/show
Assistance with travel bookings and costs (decided case-by-case)
High resolution images and videos along with other materials
